What we do as fundraisers is personal. All the data points in the world are no substitute for saddling up and perfecting our AI - “anatomical influence.”
All in Campaign Management
What we do as fundraisers is personal. All the data points in the world are no substitute for saddling up and perfecting our AI - “anatomical influence.”
Foundation support in the form of grants is an important piece of the capital campaign effort. Grants do three things for capital campaigns. They expand capacity, they build credibility, and they incentivize donors.
Capital campaigns are guided by process. A proven, phased approach that capitalizes on reaching the right donor at the right stage of the campaign brings success. The communication plan that supports that process is designed to inspire the biggest gifts each of your donors is capable of making.
What does a capital campaign cost? If your organization has decided to consider a capital campaign, your next step is to setup a budget. Budgeting for a capital campaign is always a challenge, but we’re here to help. The budgets and costs outlined in this article should be a guide only and careful thought should go into developing one for your specific situation.
Learn the steps for making a professional capital campaign solicitation that we train our committee members to use.
Proven strategies for soliciting capital campaign gifts include asking for leadership gifts first, recruiting great leaders, peer solicitations only, personal visits, asking for a specific gift, and offering commemorative gifts. Read on to learn more about how mastering each of these areas will bring success to your capital campaign.