All in Campaign Management
Many organizations fear that a capital campaign will negatively impact their annual fund. Capital campaigns are built on approaching your biggest and most loyal donors with a vision for your next milestone in advancing your nonprofit’s mission and asking how they will help. Will donors simply shift their gifts from the annual fund to the capital campaign?
Understanding the responsibilities of capital campaign consultants and the expertise they should provide to your nonprofit organization is vital. In this guide, we'll delve into the specifics of what capital campaign consultants do and why their involvement can be a game-changer for your organization.
Prospects assigned to a capital campaign’s quiet phase are all-in. They have the ability and willingness to support the vision, much like my wife did all those years ago. She was ready to marry me (yea!). All I had to do was ask. But from that moment forward, once we moved beyond our lovefest, complexity set in.
If you hire a consultant to help plan and manage your campaign, that person should prepare and train you and your committee members to make professional and successful capital campaign solicitations. We’ve had the honor to see nonprofit leaders with the right direction and training raise millions more than they ever thought possible. Take a look at our process for preparing them.
Our team has partnered with more than 100 nonprofits. Some were sprinkling impersonal elixirs like special events, direct marketing, website or social media announcements on to their donors hoping to create one or two super-duper generous mega donors. That didn’t work. But let’s not completely dismiss alchemic philanthropy just yet. Maybe there’s still something to it… something beautiful.
A critical component of successful capital campaigns is selection of the right type of counsel for your organization. Choosing the wrong capital campaign consultant can doom a campaign from the beginning. Follow this process to find the right counsel for you.
