High-dollar donors are more likely to give now than before the pandemic, according to a new donor confidence study sponsored by CampaignCounsel.org. Eighty-eight percent expect to give the same or more despite COVID-19.
All in Donors
Donors Still Planning to Give Amid Pandemic
The pressures of nonprofit fundraising in 2020 have even the most experienced and successful nonprofits feeling off balance. However, a recent survey shows that a majority of donors plan to give as much or more this year as last year. With that in mind, organizations are re-engaging with their capital campaign planning and management processes, realigning their case for support documents and using survey data to reassure their boards, staff and leaders that they can and should move forward with nonprofit fundraising.
You Are Special: Nonprofits Respond Creatively to Crisis
Engage with your leaders and donors today! Together, find ways to address the immediate needs in your community. Be flexible about timelines and goals for current projects and think strategically about the positive places this situation may lead you.
Learn Three Things From America's Favorite Charities
People cited three main factors for choosing their favorite charity: results, trust and personal connection. A whopping 82% of donors named one of these as the single biggest factor in selecting a favorite charity. These are the things people care about.
The Golden Rule: Those With The Gold Make The Rules
How can you handle gifts with less-than-altruistic demands?
Carefully Consider Donors for Capital Campaign Success
Your donors are vital to your capital campaign success. While traditional feasibility studies determine whether your goal is reasonable, they may not give you all the information you need about your donors and their giving interest. A comprehensive pre-campaign planning study combined with a feasibility study will properly prepare you to launch a capital campaign.