In fundraising materials, negative framing using sad images may be better suited to recruiting new donors, while positive framing might work better in building relationships with existing donors. Read more about sad vs. happy messaging.
The Golden Rule: Those With The Gold Make The Rules
How can you handle gifts with less-than-altruistic demands?
Carefully Consider Donors for Capital Campaign Success
Your donors are vital to your capital campaign success. While traditional feasibility studies determine whether your goal is reasonable, they may not give you all the information you need about your donors and their giving interest. A comprehensive pre-campaign planning study combined with a feasibility study will properly prepare you to launch a capital campaign.
CC.org Offers No-Fee Capital Campaign Workshop for your Board and Staff
Learn how you can bring CampaignCounsel.org to your location to talk with your board members, staff, and key volunteers about capital campaigns - for no cost and no obligation.
Capital Campaign Consulting Firms: Which Type Do We Hire?
Here’s your primer on hiring fundraising counsel. It includes types of fundraising counsel, benefits to fundraising counsel, why paying a fundraiser a percentage is viewed as unethical and may not be in the organization’s best interest, costs associated with professionally directed capital campaigns, and information on how to select the right consultant.
Capital Campaign Case for Support: The Vision and Details Leading to Benefits
Your capital campaign Case for Support is the benefits-oriented explanation of the fundraising campaign. Learn more about how to create a compelling story for your donors.